Author Archives: imiae

Staff Spotlight: Caitlin

By Breanna Appling, account associate In this feature, we interview one of our fabulous team members  to show a little spotlight on the staff that makes IMI great. Today we’re highlighting Caitlin Smith. Caitlin has been part of the IMI … Continue reading

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Time to Stop Using These Subject Lines

By Rachel Owen, communications manager In our staff teams at IMI, we often discuss how best to tweak our marketing email subject lines. For non-profits, we’re competing for visibility in email boxes filled with work correspondence, messages from friends and … Continue reading

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IMI Fun Committee: A Year in Review

By Meredith Parker, account associate On my favorite TV show of all time, The Office, the Party Planning Committee is responsible for commemorating personal and professional milestones for employees and the company. From the launch of a new website to baby … Continue reading

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Acronyms for Non-profits? YMMV.

By Rachel Owen, communications manager Our world is increasingly full of shortcuts to get where we’re going faster and how we communicate is no exception to that trend. Slang, abbreviations and memes are very much a part of modern communication. … Continue reading

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Young Non-profit Professionals: What’s Next?

  By Meredith Parker, account associate Until recently, success was easy to define: my life was charted out with the ultimate goal of gainful employment after completion of primary and secondary school. Imagine the following list: Meredith’s Life Plan: Elementary School … Continue reading

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Staff Spotlight: Dick Padlo

              By Meredith Parker, account associate Richard (Dick) Padlo is one of the most seasoned professionals at IMI. His career has spanned over forty years, beginning in the United States Air Force, where he … Continue reading

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Taking Control of Your Inbox

By Meredith Parker, account associate Yesterday, I was reading a blog post on the Thrive Global website where Ashton Kutcher was interviewed and he explained that email is “everyone else’s to-do list for you.” This statement really resonated with me. … Continue reading

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