Category Archives: Marketing

IMI Team Member Receives AENC Scholarship

By Lee Campbell, account manager At IMI Association Executives we hold it as a key value to continue to advance our skill through professional development opportunities so we are able to better serve our clients. We also encourage our team … Continue reading

Posted in ASAE, AssnChat, Best Practices, Life Hacks, Marketing, Membership, Non-profits, Productivity, Professional Development | Leave a comment

Automatic Renewals for Associations

By Linda Owens, CAE, owner, President “Sign-up and Receive Automatic Renewal Member Perks!” We’ve all received promotions like this to reward automatic renewal. No longer do companies exclusively focus on the incentive of saving time on future purchases; they instead … Continue reading

Posted in AssnChat, Best Practices, Board of Directors, Marketing, Membership, Non-profits, Technology, Uncategorized | Leave a comment

Roundup! Our Top 10 Lists

By Rachel Owen, Communications Manager I love a good “list post.” You’ve probably seen them everywhere: Top 10 Ways to Simplify Your Life Before Breakfast, 5 Ways to Be a Superhero Every Day, or 7 Movies You Didn’t Know Are … Continue reading

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Top Sessions and Speakers at ASAE

By Linda Owens, CAE, Owner and President We at IMI were proud to send four staff members to this year’s ASAE Annual Meeting in Detroit, Mich. With such a large team in attendance, we were able to take advantage of … Continue reading

Posted in ASAE, AssnChat, Conference, Marketing, Membership, Professional Development, Uncategorized | 1 Comment

Make An Impact with Membership Materials

By Jalene Bowersmith, Account Manager These ideas are inspired by the session “Making an Impact with Your Membership Materials: What Works, What Doesn’t” at the ASAE Annual Meeting on August 10, 2014, presented by Denise Gavilan, Walter Kim, Theresa Kramer-Burgess … Continue reading

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Race for Relevance

By Whitney Thweatt, account manager As an association management professional, I find myself constantly wondering how to improve the association and member benefits. In an age of almost limitless free resources available online, associations are faced with the daily challenge … Continue reading

Posted in AssnChat, Best Practices, Board of Directors, Marketing, Membership, Non-profits, Productivity, Professional Development, Technology, Uncategorized, Volunteers | Leave a comment

Incorporating Content Marketing on Your Association Website

By Jalene Bowersmith, Executive Director Based on 4 Trends Reinventing Association Websites presented by Ray van Hilts, Director, Client Strategy and Marketing, Vanguard Technology As content marketing becomes more and more popular, associations are uniquely posed to promote the extensive … Continue reading

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