Seven Tips For Webinar Speakers

by Christine Wilks, Account Associate

So, your professional association has asked you to do an educational webinar for its members. Some people can deliver a killer in-person presentation but are very uncomfortable when it comes to presenting to an audience they can’t see. I’ve compiled a few webinar presenter tips that will help ensure that you are equipped to deliver an amazing and memorable presentation.

1. Know Your Audience

Speak the language of your audience. When preparing your webinar presentation, know who will be watching the webinar – companies, organizations, specialties, etc. This will allow you to tailor your presentation so it is valuable and relatable to your attendees. 

2. Prepare the Presentation

The webinar should address ONE topic. Do not try to cram too much into a webinar, you will lose your learner and will simply run out of time. Avoid a “death by PowerPoint” presentation. Don’t just read the slides! If you use a PowerPoint, the slides should be prompts on points you need to cover to keep your presentation flowing. With your slides, ensure there is something new to look at every minute or so on the screen. Use powerful images in your presentation that align with your content to keep the audience’s attention.   

A great way to include multiple engagement opportunities with webinar attendees to keep them entertained are polls. Create and provide to your facilitator one or two polls to be conducted during your presentation and have attendees enter their answers in the chat box. Some platforms even provide in-time results on the screen.

3. Write down an outline or create a script

The script is a valuable tool to keep you on track and prevent you going on tangents that could cost you time. Scripts should include when to ask webinar attendees a question or request that they answer a poll. To go even further, include when to take a breath and/or pause and also when to advance the slides (especially if you have more than one speaker). This visual cue will keep you in check if you start speaking too quickly or when to change presenters or slides. Here’s an example introduction script from one of my recent webinars:

In recognition of National Nursing Week, today’s webinar is brought to INACSL members at no cost.


For those of you who may be new to INACSL, it is a non-profit organization whose mission is to promote, research and disseminate evidence-based practice standards for clinical simulation methodologies and learning environments.  This webinar is one example of how INACSL aims to meet its vision as Nursing’s portal to the world of clinical simulation pedagogy and learning environments. 



Highlight sections that are important to add a little extra energy. With a solid webinar script, you will sign into the webinar fully prepared and ready to go without any hesitations on where to begin. Having said this, don’t let the script make you a robot. Even if you are nervous, keep working to channel the verbal and physical qualities that are unique to you. Audiences want personality! Do not be afraid to let yours come through. You need not to sound scripted or robotic to be an effective speaker.

4. Make sure your facilitator (or host) schedules a practice session

This is the time for mistakes! If your facilitator does not offer a practice session, ask for one. Practice sessions are crucial for a successful webinar. I always schedule a first practice session about a week before the live or final recording session. Scheduling within this timeframe allows speakers to ask questions, correct any timing issues or make edits to the slide presentation before going live. Other benefits of a practice session:

  • It provides an opportunity to train on the platform. Whether it is how to advance your PowerPoint slides, type a question in the chat or mute yourself. Without proper preparation and training before a webinar, you may be confused if you are not familiar with their webinar platform. For optimal sound quality, use audio through the computer (VoIP), with a USB headset with microphone to avoid creating feedback/echoing during your presentation. If you consider yourself “technically-challenged” do not hesitate to ask for multiple training sessions until you have it down.
  • You and the facilitator will have time to review the agenda and objectives of the webinar content to ensure it aligns with the text on the webinar registration page and that it fulfills the objectives. If there are other speakers, you will have the chance to generate some chemistry.
  • Do a dry-run of the entire presentation including the introduction and conclusion. This is especially important if the facilitator or another speaker has prepared them to see if the content is long enough to last the entire length of the webinar, to get you comfortable with your pace, to test the slides, and to determine if and how much time there will be for Q&A.

Sometimes our anxiety can build up and we forget how to pronounce a word or we lose our train of thought. Practicing your presentation can help ensure that you are ready.

Expect at least a few hiccups and be prepared for them. Don’t panic if technical difficulties pop up. If you misspeak or accidentally skip one of your points during the live session, don’t make a show of it. Sometimes it’s best to just keep going. 

5. Log in early

Request all key players of the webinar login to the webinar at least 30 minutes before attendees can log on to the webinar. Use this time to do a last review of the content, ensure your engagement tools are set-up, test the sound quality and check that the audio is working. For those who are used to speaking in front of an audience, consider having another person or two in the room. If your webcam is set up on your monitor, have a person sit directly behind it – looking at them will appear you are making eye contact with the viewers. Also, standing up to present (with the right headset to ensure audio quality) can ease you if you are more used to in-person events. Always keep your microphone muted when you are not speaking. Any other presenters, panelists and even the facilitator should do so as well.

6. Game time! 

Before the webinar begins, here are some effective preparations for the best staging:

  • If you are doing the webinar from a home office, ensure that your children, pets, neighbors, etc., won’t interfere or make any noise during the live webinar. Alternatively, if you are doing the webinar from a work office, find a quiet room with a door where you won’t be disturbed. I’ve found putting up a sign saying, “Live webinar in the process, please keep your voices down.” to be effective.
  • Close all your windows, browsers and tabs, leaving only the webinar browser tab open.  Turn off your cell phone, email and IM apps on your computer to eliminate potential disruptions. 
  • Have a glass of water or other beverage close to you without ice. You may need a quick sip and the microphone will pick up the clinking of the ice.
  • Select a nice solid colored shirt to wear the day of the webinar, preferably not black.
  • Ensure that whatever is shown behind you on the webcam screen is neat and tidy. Eliminate any pictures on the wall that may be considered unprofessional.
  • Ensure there is a light set-up behind you. This makes everyone look better on webcam.
  • If you are using a portable webcam, make sure you have the best angle on the camera, so it’s not too low or not too high. Ask your facilitator to provide feedback on your position on the webcam: too close will look strange, and too far away will be hard for the audience to see you.

7. After the webinar

A best practice is to offer your contact information to webinar registrants to be able to reach out directly to ask questions. If your facilitator is encouraging or mandating participants to submit evaluations of your presentation, ask for a copy of the results. Evaluations, especially if the respondents are anonymous, provide excellent feedback to improve your next presentation!

Do you need assistance in running your association’s webinars? Contact IMI Association Executives to see what we can do for you!

What We’re Reading

by Linda Owens, CAE, Owner and President

IMI team members are always reading leadership and association management related blogs. Here are some of the posts we found interesting during 2019:

The Number-One Productivity Hack: Timeboxing
A study reveals today’s most powerful productivity strategy, and it’s perfect for planners.

How to Bear (and Be the Bearer of) Bad News
Whether you’re giving bad news or getting it, people around you are bound to be upset. In those cases, a little empathy and self-awareness might go a long way.

How to Overcome Deadline Dread
Facing down strict deadlines can be stressful. Here’s how to ask for more time or resources to get things done.

Membership Hack: “Ask Me Anything” Calls
The Digital Analytics Association hosts a monthly call modeled off Reddit’s “Ask Me Anything” series. DAA members dial in to ask whatever is on their minds.

Secrets of Online Engagement
Successful online communities have the right people, technology, and strategies in place to spark member engagement, says Marjorie Anderson, founder of Community by Association and manager of digital communities at the Project Management Institute.

Master These 6 Strategies to Avoid Overcommit and Increase Your Productivity
At the core of productivity is focus. Great leaders know that saying yes to fewer commitments means they can create greater impact.

Reach Members on the Air with Podcasts
Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.

Spring Clean Your Routine: Four Ways to Boost Your Productivity
Don’t just focus on your closet or your file cabinet: Spend some time this season working on ways to minimize distractions while maximizing productivity.

3 Phrases That Matter When “Selling” Your Organization’s Membership

Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase.

Membership Hack: Onboarding Webinars
The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention.

Use a Content Calendar to Engage Members in 2019
The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started.

Future Focus: When Looking Ahead, Talk to Members First
As part of an initiative to examine future forces shaping the corporate real estate profession, CoreNet Global spent time interviewing its members worldwide. The effort resulted in a new study forecasting industry trends that will affect members and the association by 2025 and beyond.

Watch Out: Email Mergers Are Heating Up
In the past year, a number of major email service providers—particularly, and most prominently, Campaign Monitor—have expanded via acquisition. What should associations know, and what are the pitfalls to avoid?

How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)
What if I told you that there was a way to close that gap between this dream and the reality of your team’s resources and capacity? This is where your association’s marketing personas come in.

Leadership is about coaching. Here’s how to do it well
You can start with one simple behavior change that will bring a massive impact.

IMI Association Executives has been gaining knowledge since 1986. We provide turnkey, high-touch service to the not-for-profit community. Contact us today to see what we can do for you.

How Admitting Your Mistakes Can Increase Trust

By Allison Winter, Communications Associate

When we find a mistake we’ve made, typically our instinct for self-preservation kicks in. We hope nobody discovers our error, and we may even be tempted to hide it or cover it up. Though drawing attention to our mistakes is the last thing we want to do, transparency can actually help increase trust.

Allow me to explain with a short story.

Whenever I travel somewhere new, one of my favorite activities is to research the best coffee shop in the area and try it out for myself. Last summer, when I traveled for a friend’s wedding, I headed to my selected spot to spend the morning before the evening’s festivities begun. Everything I read about this place mentioned its delicious salted caramel latte. I’m a sucker for lattes, so I of course had to give it a try. Once I ordered, I sat down, and I waited for my name to be called.

To my surprise, however, the barista walked my drink over to my table instead. When she sat it down in front of me she said, “I’m sorry, but I think I may have added too much salt to your drink. If you don’t like your latte, please let me know and I’ll make you a new one.” After taking a sip, I thanked the barista for her offer, but told her a new one was not necessary. She smiled and returned to the counter to serve her other customers.

Though I ended up actually liking the drink, this brief interaction really left an impression on me. I was impressed that the barista admitted she created something that wasn’t up to her usual standards, and she opened the door for me to politely request a correction. It demonstrated that she really cared about her work, her product, and me as a customer.

If we are upfront about our errors, and we own the responsibility of our actions, then we are seen as trustworthy. Not as failures.

Approaching a colleague to notify them of a mistake can seem daunting, but it doesn’t have to be. Here are a few suggestions to make this process a little easier.

  1. Offer several different options to fix the problem.
    To truly build trust, and to show that you’ve truly thought about how to fix your mistake, bring a few solutions to the table. Two or three options will go far to demonstrate you’re ready to jump in and make amends.
  2. Talk it over with a trusted coworker or friend.
    If you’re not exactly sure how to address the error, or you need help brainstorming solutions, grab a friend for a confidential discussion. A second set of eyes and ears is always helpful when problem solving. Plus, talking it over with a person you trust will make you feel more comfortable when you talk to the affected party.
  3. Remember, everyone is human.
    Sometimes the person that is hardest on us is ourselves. It’s important to remember that we’re all human, and mistakes are bound to happen. Giving yourself grace is an important step that will allow you to more easily admit your failings to someone else.

As the saying goes, “Pobody’s nerfect.” Mistakes will happen. It’s how we respond to those mistakes that truly demonstrates our character. Fixing an error doesn’t have to be a set-back. It can be an opportunity to showcase your commitment to your work and your relationships.

If you’re searching for someone to trust with the management of your nonprofit, then check out IMI Association Executives. We’ve been building relationships and delivering solutions for over 30 years. Visit our website to learn more, or submit an RFP today!

How to Create an Effective Event with Volunteers

By Allison Winter, Communications Associate

Sometimes, managing volunteers at a conference can feel like herding cats. However, a little preparation beforehand, and the creation of a simple document, can help things run a lot more smoothly onsite.

Why do I need a Conference Volunteer Guide?

Volunteers are incredible. They’re so passionate about your association and its work that they’re willing to share their time and expertise to further your mission. However, as organizers, we need to remember that volunteering at an event can be an intimidating experience. Volunteers may be experiencing a lot of firsts like meeting other volunteers in person, visiting the host city, seeing the venue, and even helping at an event. It’s a lot to take in!

Emailing a Volunteer Guide (or a packet of relevant information) to the volunteers at least one week beforehand will allow each volunteer to become familiar with all the information they need to know before arriving onsite.

What needs to be in the Volunteer Guide?

Depending on the responsibilities of your volunteers, to create an effective Volunteer Guide, make sure it includes:

  • Schedule
  • List of all volunteers, including leaders and staff, with contact information
  • Updated registration numbers
  • Sponsors
  • Venue floor plans
  • Volunteer assignments
  • General script

While there may be additional items you’ll want to include for specific events, these seven pieces are vital to any Volunteer Guide. All this information is key for volunteers to know so they can help you pull off an amazing event.

Is creating a Volunteer Guide worth it?

Though adding yet another item to your conference to-do list sounds impossible, you won’t regret carving out the time to create this packet. You may already have all of this information prepared; it’s just a matter of combining it into one PDF. At IMI, we have used this helpful tool for many of our clients, and it always allows things to run more smoothly on site. We’ve found the packet allows volunteers to feel more confident and take ownership of the event. We highly recommend trying it out for your next conference.

Has your organization used a Volunteer Guide at past events? Is there anything else you include in your packet?

If you’re tired of managing chaotic events, why not contact IMI? Our team takes the stress out of managing your conference and creates a successful event.  We manage all the details so your association’s board and committee can focus on important strategic initiatives.

Hooked on Non-profits: From Fashion to Association Management

By Mallory Robinson, Account Associate

A year ago, I transitioned from the fashion industry to the association world. In some ways, it is hard to believe that it has only been a year and in other ways I feel like I have been doing this for a long time.

I had never heard of association management before I came to IMI. A board of directors was nothing more than a vague business term I’d heard of previously in business classes when talking about stocks and IPO.

Little did I know how much I would love what I am doing and how my past work experience would have prepared me for this career.

Using My Skills in New Ways

I have worked for a lingerie designer, a network service provider, a women’s activewear startup and an up and coming fashion lifestyle brand. I learned valuable skills at each of these positions that prepared me for what I am doing now. I’ve also had a lot of on the job training that no amount of studying or schooling would be able to replace.

In an association management company (AMC), it is all hands on deck. Each staff member contributes from the wealth of their experience and all of our clients benefit.

When professionals come together to form an association for their industry, they are busy working in their careers. They don’t have the time or the means to do all of the behind the scenes work that an AMC provides. I’m using my experience to help that non-profit succeed.

Invested in Success

Now, I am attached to the outcome. We can easily see how our diligent efforts are turning into measurable success for the non-profits – and their success is our success. While the association world can be stressful, my job is exciting and changes enough that I don’t get bored.

I spend months planning a conference that lasts only a couple of days, but being a part of the end result is incredible.

Making a Difference

My work before seemed just like a job. For the first time, I feel like I am able to make a difference.

The most recent conference I planned, we had a session about Accessibility. Through that conference session, we’re helping companies all over the world make their websites and digital products accessible to those with disabilities. Talk about impact!

Associations provide education and best practices to the industries that they represent which in turn leads to better products and services for consumers. It’s hard not to get excited about being an integral part of making the world a better place!

Wondering how an AMC could support your non-profit? Contact us today!

What’s Your Organization’s Word for 2019?

By Allison Winter, Communications Associate

The new year is quickly approaching which means setting new goals is probably on your mind. But when there are so many things your non-profit wants to accomplish, how do you choose what to focus on?

Several years ago, I was personally inspired by Lara Casey to choose a word of the year. This one word, usually picked in December, is meant to help me set my intentions for the new year. Since starting this practice, I’ve found that returning to my one word throughout the year is incredibly helpful. It keeps me from setting goals I feel like I should set, and helps me create resolutions that truly mean something.

This method works well for associations and non-profits to find focused goals, too! It helps groups move past the surface level goals, and allows you to uncover the deeper reason behind the things you want to accomplish.

While picking just one word for 365 days’ worth of goals sounds difficult, Casey provides several questions, which are easily adapted to suit a non-profit, to help us get started.

First, it’s helpful to go back to the basics and remind yourself of your organization’s purpose. Ask yourself:

  • What is our vision?
  • What is our mission?
  • What are our core values?
  • Why do we do what we do?

Once you’ve refreshed yourself on the association’s foundation, you’re then able to look to the year ahead. Ask yourself:

  • What kind of presence do we want to have in our community this year?
  • If we could envision our best year yet, what would that look like?
  • Where do we want the association to be in 50 years?
  • 2019 is the year we ______.

Through answering these questions, a general theme will begin to emerge.

Once you recognize this theme, pick three or four words that resonate with it. Then, Casey recommends to get old school and pull out the dictionary to look at the definition of each word, its origin, and its synonyms and antonyms. Finally, pick the word that you feel best encapsulates the theme revealed through your answers.

Now, remember this word when creating goals for 2019. Don’t pull goals out of thin air, and don’t plan to do something just because you see your competitors doing it. Return to your word. It will help remind you of the WHY behind what you want to accomplish and allow you to create goals that get to the heart of your organization.

Has your organization ever picked a word for the year? How did it go?

If your association is too bogged down by every-day tasks to focus on its bigger mission and goals, then contact IMI Association Executives! We are a firm of skilled professionals whose goal is to provide management expertise along with specialized administrative services to associations, societies, and other non-profits in an efficient, cost-effective manner. Submit an RFP today.

What Would You Do If…

By Stevie Kernick, owner emeritus and account manager

What would you do if … a board member consistently missed monthly board calls?

It seems like a no-brainer, right. You have a policy, whether it’s found in the bylaws, P&P Manual or the association’s Operating Rules, which clearly states that “after three unexcused absences from board meetings, the director will be replaced,” or something to that effect. The policy is straightforward, fair and reasonable – everyone agrees on that. However, putting the written policy into an actionable item makes most board members squirmy.

As the chief staff executive, you are more removed from the personal relationship and you might offer to “make the call” since emails to this recalcitrant board member have gone unanswered during previous attempts to make contact and determine the reason for these unexplained absences. Has the board member’s workload gotten out of control? Are there health issues or personal family problems involved? After all, if there are legitimate reasons for these absences, no one really wants to withdraw support from a colleague, a friend.

Even after your best efforts, emails still go unanswered and voicemails are not returned. Finally, after four months of discussion, debate and hand-wringing among board members, the president takes responsibility for a final phone call, followed by written notification. The remaining months of the board member’s term are nullified and a replacement is named.

I ask myself, “What took so long? The policy is clear.” Thinking more deeply about this, I realized that each of my volunteer board members can foresee a situation where they might not be able to fulfill their role as a director and, therefore, see themselves in this individual. This fellow board member is, at the least, a professional colleague and, most likely, has become a friend. Pulling the trigger on someone else is tantamount to pulling the trigger on themselves.

I have worked with boards for more than three decades and can count on one hand the number of times a board member was asked to resign, much less told they have been terminated.

What could I have done to help that board through this difficult process? I could have sounded the alarms earlier, as soon as two consecutive board meetings were missed without explanation. I could have contacted the absent board member sooner to bring the problem to the forefront. A good old-fashioned letter is still a form of communication when emails and voicemails go unreturned. I could have coached my executive board with different methods to use to help the board member recommit.

Despite the lengthy process involved in removing this director from the board, I remain thankful to work with a compassionate and selfless group of people who value the contributions that each member can bring to the board and care about the well-being of their fellow directors while seeking to sustain the continuity of their leadership.

Want to know more about association management? Contact us at to find out more about what IMI Association Executives can do for your organization.

Using Technology to Enhance Your Productivity

By Valerie Sprague, Client Technology Manager

As a staff member in the Client Technology Support Department of an association management company (AMC), my day-to-day responsibilities are dynamic and vary in nature. With a number of concurrent projects and tasks on my calendar, I’m always looking for ways that technology can add benefit to my work day. And because it’s imperative that our department stay focused and productive throughout the week, these are a few tools that help us stay on track!

1) Tune out distractions… One of my favorite tools to do this is Noisli. It’s essentially a sound machine for your computer. Use one of their preset ambient sounds or create your own mix of background noise. These sounds help to minimize distraction and keep you focused; and the random color generator provides a relaxing backdrop. They’ve even got an integrated timer function to better assist you with your daily time management.

2) Organize your day… Given that there are a number of task management options available, I believe the key is to pick one that works best for your needs and stick with it. A couple of my personal favorites are KanbanFlow and Todoist. KanbanFlow also offers an integrated timer as another option for time management of your tasks. By organizing your “to do” list in one central location, you’ll find yourself focused for the day and see an increase in your productivity.

3) Prioritize… Our department recently implemented a new customer support software, which has allowed us to better support all of the clients here at IMI. After reviewing a number of products, we ultimately decided on Freshdesk and their free version has been able to meet all of our business needs. At a glance we can manage all of our department’s projects and tasks and, by knowing the priority of each, it can assist us in planning our work day.

4) Internal messaging… IMI also utilizes Slack to communicate internally in a quick and efficient manner. This collaboration tool provides an online chat feature with coworkers. You can also setup various “channels” for personalized communications. Have an upcoming deadline that requires your full attention? Not a problem; just set an away status to stay on task or pause your notifications to minimize interruptions.

5) Mute your Email… Ever notice how you’re working on a task and then you stop and switch gears because “you’ve got mail.” Sometimes it’s helpful to turn off the visual desktop alert temporarily and only check email at selected intervals throughout the day. While this may not always be practical given your responsibilities, it can be helpful if you’re in the middle of a project that requires your full attention. If you do need to ensure full coverage, you can always set a temporary out of office message during this time.

There can be numerous distractions faced during the course of your work week but finding tool(s) to help you stay focused and productive can be of great benefit. What tools have you found help you in your day-to-day? Please share in the comments below.

NAPBS Reframes Conference Activities to Increase Attendee Engagement

By Meredith Parker, Account Associate

Tchotchkes. Doodads. Swag. If you’re a regular conference attendee, you know that these terms describe the stress balls, t-shirts, pens, and other assorted items available at vendor booths in a conference’s exhibit hall. While the exhibit hall is a place to load up on office supplies, it is more importantly the location where topic-specific vendors can share information about their products. Because not every attendee has the need for color-changing cups or the desire to talk to vendors, it is common for conference planners to provide an incentive to visit booths.

One of IMI’s clients, the National Association of Professional Background Screeners (NAPBS), has used an exhibitor bingo card as an incentive in the past. Upon registration, attendees were given a bingo card with squares to be signed by vendor representatives as attendees visited their booths. Attendees returned the filled card to the conference registration desk and were entered to win a prize. The bingo card has successfully encouraged attendees to talk to vendors; however, it has been utilized frequently in the past and for its 2018 Annual Conference, NAPBS wanted to do something fresh.

In the 15 years since it was established, NAPBS has grown from a U.S.-based trade association to an international alliance of professional background screening firms with the mission of advanc[ing] excellence in the screening profession. In early October, NAPBS members from the United States and its Europe, Asia-Pacific, and Canada Chapters gathered in Baltimore, Maryland for its 2018 Annual Conference. This year’s conference theme, “Passport to the World” reflected NAPBS’s transition from representing national to international background screening firms and consumers. In alignment with their theme, they forewent the exhibitor bingo card for a booklet modeled after the universally-recognized U.S. passport. This booklet, called the Passport to the Exhibit Hall, reminded attendees of NAPBS’s international presence and provided an innovative way to engage with exhibitors.

At the conference registration desk, NAPBS staff asked attendees if they were interested in playing the Exhibitor Passport Game. They showed attendees the passport and explained that at each booth, attendees could get a square “stamped” by the corresponding vendor, just like going through customs on a jet-setting adventure. In an educational twist on rubber stamps, NAPBS distributed sheets of stickers to exhibitors which were printed with facts about the background screening industry to educate participants as they moved from booth to booth. To be entered into the prize drawing, participants had to visit at least half of the 50 booths and return their Passports to the registration desk on the last day of the conference.

Staff at the registration desk noticed increased interest and participation in the exhibitor passport game than in exhibitor bingo of past years. In fact, when some attendees brought their passports to be entered into the prize drawing, they asked if they could keep their passports as mementos, valuing the facts which had been “stamped” inside. This is great news for NAPBS as it means that its vendors received good traffic in the exhibit hall. Also, the conference experience will be shared with industry professionals as returning attendees share their passports with coworkers.

The overwhelmingly positive response to the exhibitor passports was unexpected, and NAPBS is thrilled with the way that a simple tweak to an existing conference activity has given them and their vendors more exposure. They are already pondering how to add a creative spin to other conference elements to engage attendees, further their theme, and execute their mission.

Have you attended or facilitated a conference that found a new way to make attendees excited about conference programming? Leave your comments below.

Are you our Perfect Match? The Top 4 Qualities IMI Brings to Clients

By Lee Claassen, CAE, Account Manager

If IMI’s integrity, empathy, emotional intelligence, vision, judgement and passion – all qualities essential to working successfully with non-profit organizations – aren’t enough, what else compels organizations to engage IMI in ensuring their future success?

  • Experience: IMI’s team has 170+ years of combined non-profit management experience and expertise ranging from strategic planning and leadership development to finance, membership, marketing and communications, meetings and events, fundraising and all things in between. There’s not a non-profit situation or challenge IMI’s team hasn’t confronted and successfully met.
  • Optimal Size: IMI is a medium-sized association management company that is large enough to support clients’ needs, but small enough that they each receive individualized service and benefit from IMI’s collective expertise.
  • Individualization: Each client is assigned an account team of IMI employees that best fit the needs of the client. Specialists are drawn from a pool of personnel resources and are assigned on an as-needed basis to projects. We work with our clients continually to ensure that they are fully supported in the way that best develops their goals and objectives and meets their members’ needs.
  • Team Approach: Since IMI’s company philosophy advocates a team orientation to the workload, IMI clients have the added benefit of getting to know, and being known by, multiple employees within the company. For all projects, multiple people are involved from concept to completion so work can continue uninterrupted in the event that a team member is unavailable.

With 35 experienced employees, IMI provides exceptional customer service and a highly personalized approach to each client; in fact, we would tout that attribute as the single most important reason for the success of our clients. While we have great respect for the business needs and member satisfaction of each client, IMI clients are also our friends and we wouldn’t want it any other way.

Are you interested in learning more about what IMI can do for your non-profit? Email me at for more information.