Using QR Codes for Event Planning

By Whitney Bertram, Operations Manager

What is a QR code?

A QR code (abbreviated from Quick Response Code) is a type of matrix barcode (or two-dimensional barcode). A barcode is an optically machine-readable label that is attached to an item and that records information related to that item.

The QR Code system has become popular due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, general marketing and more.

A QR code consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera) and processed using Reed–Solomon error correction until the image can be appropriately interpreted; data is then extracted from patterns present in both horizontal and vertical components of the image.

Free QR code generators

• http://qrcode.kaywa.com/
• http://www.qrstuff.com/
• http://www.the-qrcode-generator.com/
• http://zxing.appspot.com/generator

How to utilize QR codes during your events

• Schedule & Program Information. QR code on a name badge or the paper program that links to the schedule or program information
• Tradeshow Booths. Exhibitors can have a QR code at their booth that attendees can use to get further information about their company.
• Business Cards. Add a QR to your business card so people can download your information to their phone.
• Conference Handouts. Add a QR code to a sign posted outside of the session that can be used to download course notes or relevant web pages.
• Put a QR sign up at an event so people can access the event survey on their phones.
• Social Media. Post a sign at the registration desk that has QR codes that link to the association’s Facebook, LinkedIn, Twitter, etc.
• Scavenger Hunt. Host a QR code-based scavenger hunt during an event.

Tips

• Include instructions on how to download the QR reader app and how to scan the QR code.
• Make sure you have a mobile-friendly site to direct people to.
• Before you decide to include a QR code, determine if it will add value.
• Instead of a QR code, a link would be more useful on a website or electronic marketing piece. It’s far more convenient to click a link on a website than to get out your phone, open an app, scan a QR code, and read the site from your phone.
• Don’t use QR codes where there is no Wi-Fi or cellular connection.
• Don’t rely on the QR code as the only source for attendees to get more information.

Related Articles

http://www.smartmeetings.com/event-planning-magazine/2011/07/qr-codes-and-beyond

http://www.spyderlynk.com/ – The new QR code.

http://en.wikipedia.or
g/wiki/Near_field_communication – Beyond the QR code.

Want to know more about association management? Contact us info@imiae.com to find out more about what IMI Association Executives can do for your organization.