By Linda Owens, CAE, owner, President
“Sign-up and Receive Automatic Renewal Member Perks!”
We’ve all received promotions like this to reward automatic renewal. No longer do companies exclusively focus on the incentive of saving time on future purchases; they instead focus on tangible benefits to encourage anyone who might be on the fence about auto renewal.
For example, by signing up for the Entertainment Book’s automatic renewal program, I receive exclusive Renewal Members’ perks like:
- $5 off your Renewal books every year
- Free shipping on your Renewal books every year
- Early delivery—15 full months to use each book
- 10% off additional books you buy as gifts or for yourself
- Renewal Members-only exclusive offers and discounts
- 50% off additional Member Fine Dine Cards
- New! FREE Companion mobile app — view your book on your phone
What if one of the associations I belong to was to send me a similar email, would I sign up for their automatic renewal program? What about you, would you sign up? What type of perks would entice the typical association member to choose to automatically renew their membership from year to year? How about:
- $5 off the next year’s dues
- Free shipping on your next order from the association’s bookstore
- 5% off the next Annual Conference registration fee
- Admittance to a free webinar held exclusively for Renewal Members only
Do you have other ideas to add to this list? Does your association offer an automatic renewal program?
Want to know more about association management? Contact us info@imiae.com to find out more about what IMI Association Executives can do for your organization.